For the first time ever, the world's largest online Hispanic media companies, including AOL Latino, MSN Latino, Terra Networks, Univision.com, Yahoo! en Espanol, and others, have united to launch a marketing campaign targeted at industry leaders in the Hispanic advertising community.
The objective of this campaign is to raise awareness of interactive as a vital medium for reaching this dominant, mainstream audience.
According to comScore Media Metrix, in January 2005, there were 13.8 million active U.S. Hispanics online with 24 year-old and younger consumers accounting for 49% of the total online audience; this compared to 30% within the general online population. Hispanics in the U.S. view 19% more pages per usage day and spend 13% more time per usage day online than the general U.S. market.
The objective of this campaign is to raise awareness of interactive as a vital medium for reaching this dominant, mainstream audience.
According to comScore Media Metrix, in January 2005, there were 13.8 million active U.S. Hispanics online with 24 year-old and younger consumers accounting for 49% of the total online audience; this compared to 30% within the general online population. Hispanics in the U.S. view 19% more pages per usage day and spend 13% more time per usage day online than the general U.S. market.
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