World's Largest Online Hispanic Media

For the first time ever, the world's largest online Hispanic media companies, including AOL Latino, MSN Latino, Terra Networks,, Yahoo! en Espanol, and others, have united to launch a marketing campaign targeted at industry leaders in the Hispanic advertising community.

The objective of this campaign is to raise awareness of interactive as a vital medium for reaching this dominant, mainstream audience.

According to comScore Media Metrix, in January 2005, there were 13.8 million active U.S. Hispanics online with 24 year-old and younger consumers accounting for 49% of the total online audience; this compared to 30% within the general online population. Hispanics in the U.S. view 19% more pages per usage day and spend 13% more time per usage day online than the general U.S. market.

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