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Google, Univision Boost Spanish-Language Ad Inventory

Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad deal is a revenue-sharing agreement between Google and Univision Online, the most-trafficked Spanish-language site, reports AdAge. Univision Online had been using Yahoo Search Marketing to provide search results on the site.
The Google-Univision deal is yet another indication of the
fast development of Hispanic advertising - and the growing influence of Hispanic consumers, who tend to prefer Spanish-language media. Moreover, according to recent research, U.S. Hispanics are more avid shoppers and internet users than the U.S. general population.

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