Sunday, July 31, 2005
at
2:04 AM
Posted by
Oscar HOY
Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad deal is a revenue-sharing agreement between Google and Univision Online, the most-trafficked Spanish-language site, reports AdAge. Univision Online had been using Yahoo Search Marketing to provide search results on the site.
The Google-Univision deal is yet another indication of the fast development of Hispanic advertising - and the growing influence of Hispanic consumers, who tend to prefer Spanish-language media. Moreover, according to recent research, U.S. Hispanics are more avid shoppers and internet users than the U.S. general population.
THUS THE REASON FOR LAUNCHING TODOEXITO.COM
0 comments:
Post a Comment